America's Swimming Pool Co. of Dallas

4.58 | 30 Verified Ratings
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America's Swimming Pool Co. of Dallas

4.58 | 30 Verified Ratings
Write a Review


17714 Bannister Street, Suite 3
Dallas, TX 75252
Your use of our services is governed by our Terms & Conditions

America's Swimming Pool Co. of Dallas

America's Swimming Pool Company of Dallas, is a swimming pool service company who has been in business since 1992. Herschel Forester, our owner, started the company in April of 1992, the day his first son was born. ASP is able to handle any and all your needs. If the lowest price is your determining factor in choosing a pool company then ASP probably is not going to be your choice. We are committed to providing competitive pricing with those companies that provide great quality service. We have over 150+ online reviews. We are committed to providing resort quality service to "make your pool your paradise". We provide our customers with peace of mind. They know we will do the job correctly, with their best interest in mind. We have solutions for any swimming pool situation and we enjoy making happy customers. It is as simple as that. Your pool is in your back yard for your enjoyment. We make sure your pool fulfills that purpose!


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Service Area

  • Dallas
  • Garland
  • Plano
  • Richardson
  • Carrollton
  • Mesquite
  • Allen
  • McKinney
  • Rowlett
  • Frisco
  • Sunnyvale
  • Addison
  • Sachse
  • See All >

Services Offered

Swimming Pools
  • Swimming Pool Remodel

Areas of Expertise

  • Swimming Pool - Clean and Maintain
  • Swimming Pool - Remodel
  • Swimming Pool - Equipment Repair
  • Swimming Pool - Leak Detection and Repair
  • Swimming Pool - Demolition and Removal

Product Brands Used

  • Hayward
  • Intermatic
  • Jandy
  • Pentair
  • Raypack
  • Sta-Rite

Quick Facts

Business Hours
(Please call to confirm)
  • Free Estimates
  • Credit Cards Accepted


In Business Since: 1992
Memberships & Affiliations
  • Association of Pool and Spa Professionals
  • Better Business Bureau
State Licensing
Trade: Residential Appliance Installer (Individual)
License #: 221113
Expiration: 02-10-2018
Trade: Residential Appliance Installation Contractor
License #: 300
Expiration: 05-01-2018
  • 2011 ASP Franchise of the Year
  • 2013 & 2014 ASP Franchise Top Sales Award
  • 2012, 2013, 2014, 2015 Angie's List Super Service Award
  • Top Grossing Franchise Award 2015
HomeAdvisor Screened. View Details

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Business Overview

Community Involvement

We have been financially supporting two children in Mexico through World Vision

We enjoy changing flats and helping people with car trouble along LBJ and Central Expressway

We support the Pro Life cause which is trying to help our community by allowing future citizens to live


America's Swimming Pool Co. of Dallas

My Work
13 Projects
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Ratings & Reviews
America's Swimming Pool Co. of Dallas

Real feedback from real homeowners.
Learn more about this pro by reading the ratings and reviews below.
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5.0   |  
Review by in Dallas, TX
Darren and Roy did a great job managing my project. They were clear communicators relative to what would happen, when, and followed through to ensure that occurred. They were both available after hours and always prompt to respond to any questions or requests. Highly recommend ASP, Darren, and Roy!
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3.0   |  
Review by in Plano, TX
The completed pool remodel is beautiful. Darren Kessler was our project manager and was prompt in responding to text messages and calls once we got our email addresses straight. I gave Customer Service a rating of 4.5 because Darren specifically said he would drop by everyday and I don't think that happened. I left payments for him and they were not always picked up promptly. In addition, we had different service people here and it was clear they were not happy with ASP. This concerned me as I want to make sure employees of the businesses I support are taken care of and are happy. As for the value for the money, I believe I could have gotten the job done cheaper but I am not so concerned with the cost, I am more concerned with quality. If ASP took advantage of me they have to live with it, not me. The pool renovation was completed on time, a bit over-budget due to my personal upgrades but it looks great. Overall I am happy. Please note, I am extremely hard to please.
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5.0   |  
Review by in Plano, TX
I interviewed several swimming pool companies and went with ASP because of their reviews,competitive pricing, as well as Darren Kessler's promptness on so many fronts, arriving on time, returning calls, emails, etc. Then there was the project to be done once we contracted. Darren followed suit in his original manor and kept me informed constantly regarding all aspects of the project, which were not easy because we had a horrible rainy season and they were catching up on projects like crazy. He was honest and forthright regarding time frames. We were out of town when tile installation time came around, of course the stacked stone I selected was now not available. Darren went to numerous suppliers, took pictures and sent them to me to select from, therefore we did not miss a beat. Talk about above and beyond the call of duty. The ASP crews were all so professional, organized, as tidy as possible during a major renovation. As you can tell I could not be more pleased with the end result of our stunning new deck, plaster and tile. Hershal Forrester the owner came by as well at the end of the project to give it seal of approval. I would recommend ASP anytime. Lisa P.
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5.0   |  
Review by in Dallas, TX
ASP did excellent work on my pool remodel! Darren Kessler was our project manager and he worked to bring our project in on time and on budget! Solid company that stands behind its work!
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5.0   |  
Review by in Rowlett, TX
Very prompt and professional. Excellent on taking care of surrounding area during construction and clean-up afterward. Weekly maintenance provided in contarct was so good I decided to use ASP for future maintenance.
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5.0   |  
Review by in Rowlett, TX
Very professional and service oriented.
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5.0   |  
Review by in Dallas, TX
They went the extra mile. Were very friendly and easy to work with.
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4.5   |  
Review by in Plano, TX
Did not ring bell and drove all over my newly planted grass acting like it was no problem. Zero professionalism. Then others pulled around back and blocked us in twice. Allways block your driveway for the duration and put a sign up saying ring bell before entering? seriously?
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5.0   |  
Review by in Dallas, TX
ASP is a very service oriented company as demonstrated by our experience in working with Darren and Herschel. They enjoy their work and understand a commitment. They were also very creative in their solutions to our issues. WB and KB
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5.0   |  
American Swimming Pool company has worked on my pool in the past, finding and fixing a leak as well as repairing tile and I have always been extremely happy. But they have risen to a new level of help and care. i live in Rowlett and my home was one of the homes that is a total loss and will be demolished. I needed help with my pool being winterized as I no longer have electricity and there is no way to run the pumps when it is below freezing. ASP promptly came out to help. My insurance company said the pool was not damaged but ASP has experience with tornado damaged pools having worked on pools in Ferris Texas. They said the only way to determine if there was damage is to drain the pool and remove all the debris. Sure enough they found quite a bit of damage. They are working directly with the insurance adjuster. They also secured my pool with the orange fencing as my fence was broken by the tornado. These people have gone over and above to help me. They have come back multiple times in a week and are now with the help of my neighbor (as I have no water), filling the pool halfway for the winter. They have advised me not to do work while the house is demolished and initial build is started. When it is time, they will do all the work to get my pool repaired after the tornado. I will never call any other company again. This is my company for life.
Response by America's Swimming Pool Co. of Dallas: Being an ASP customer comes with certain rights. One of which is that if your house is destroyed by a tornado. We will come out immediately and do what is necessary to take away any stress related to the pool. That is our goal for all our customers. Remove any stress and worries regarding their pools. Once we received this call. I was dispatched immediately to help out. It was our pleasure to be there in her time of need. Thank you for the kind review.

1 of 1 users found this review helpful.

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