Aesthetics Take the Cake

HomeAdvisor – the largest digital marketplace connecting homeowners with pre-screened home improvement professionals — received more than half a million service requests for kitchen improvements in 2015. Interestingly, homeowners focused on fashion over function — primarily seeking to hire HomeAdvisor professionals to modernize the appearance of outdated cabinets, countertops and fixtures.

If homeowners’ attention on aesthetics in 2015 is any indication for what’s to come in 2016, remodelers should prepare to complete more of the following projects:

Update Countertops

Kitchen TrendsCountertop updates were in high demand in 2015, with 18 percent of homeowners seeking a professional to install new countertops through HomeAdvisor. The most commonly installed countertops included:

  • Ceramic
  • Concrete
  • Corian
  • Granite
  • Quartz
  • Slate
  • Soapstone
  • Wood

Homeowners most frequently installed granite countertops, for which they reported paying an average of $3,100-$4,500. Quartz also gained popularity, which may in part be attributed to the release of an expanded color series from Silestone by Cosentino. On average, homeowners report paying $2,866 to install new countertops.

Update Cabinets

Homeowners also focused on cabinet upgrades, with 17 percent of homeowners seeking a cabinet professional through HomeAdvisor. Homeowners most commonly chose red oak, cherry and laminate when installing new cabinets; and many chose to save money by hiring a professional to reface, paint or stain their existing cabinets. On average, homeowners report paying $4,635 to install new kitchen cabinets, which typically represent about 10 percent of a homeowner’s kitchen remodeling budget.

Update Fixtures and Features

While homeowners focused most on cabinets and countertops, they focused also on updates to sinks, appliances, lighting and flooring (these accounted for 16 percent, 14 percent, 14 percent and 13 percent of projects, respectively). Further reflecting homeowner’s attention to aesthetics, these projects also represented a significant amount of homeowners’ remodeling budgets:

All in all, homeowners currently appear to be embracing evolving home trends and technologies – focusing increasingly on the aesthetic impact of their spaces. Stay tuned. HomeAdvisor looks forward to tracking and reporting on whether the focus on an improved kitchen aesthetic continues through 2016.

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2 Comments

  1. Karen, November 12:

    I would be interested in seeing your data for the Update Countertops products reported. Where did the data come from; who was surveyed, etc.

    Also, note that Corian is a brand name, not a countertop material; the product is called Solid Surface, of which there are several brands available.

  2. Kevin, November 16:

    This data is based on the number of requests submitted to HomeAdvisor.com from 10/23/2014-10/22/2015. Additionally, the cost information is based on price data from HomeAdvisor’s True Cost Guide. We have corrected the typo, thanks!

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