Approved
Direct Flooring
Wood Flooring Refinish, Tile: Natural Stone (Granite, Marble, Slate, Quartz, etc) - Repair, Commercial Wood Flooring Installation or Replacement,
About us
Direct Flooring is proud to serve the Chattanooga and surrounding areas since 2004. We are a family-owned business with over "700" Five-Star Google Reviews. Our goal is to offer the highest level of customer service to every customer. We Specialize in sales and installation of Carpet, Sheet Vinyl, Hardwood, Tile and Luxury Vinyl (LVP) Flooring. We have the BEST prices and LARGEST selection in the Chattanooga area, and we offer In-home Samples on all our products! We are the only flooring company to offer "Same-Day Estimates / Next-Day Installations" to help you get your job completed on time! All of our installation work is guaranteed and fully insured. Direct Flooring has been awarded multiple service awards in the Carpet & Flooring Industry, including: Expertise.com (A+ rating), Facebook (5.0 rating), BBB (A+ rating) and Google (5.0 rating), and Angi.com (5.0) Contact us TODAY. We are ready to help you with your flooring project! Best Regards, The Direct Flooring Team
Business highlights
Se habla espanol
Emergency services offered
Veteran owned and operated
22 years of experience
Amenities
Emergency Services
Yes
Free Estimates
Yes
Warranties
Yes
Accepted Payment Methods
- CreditCard
Reviews
5.043 Reviews
| Number of Stars | Image of Distribution | Number of Ratings |
|---|---|---|
| 98% | ||
| 2% | ||
| 0% | ||
| 0% | ||
| 0% |
Filter reviews by service
Showing 1-25 of 43 reviews
Spencer K.
Jun 2026
Commercial Wood Flooring Installation or Replacement
“Great company run by an honest, hardworking owner. Very knowledgeable about flooring products and always willing to help customers find the right solution for their project. Highly recommend!”
Kenneth A.
May 2026
Laminate Wood or Stone Flooring - Install
Great people and great products. Very knowledgeable with a great showroom.
John D.
May 2026
Luxury Vinyl Flooring Installation (Materials Provided by Consumer)
Great service, friendly, and fast. Took the time to take care of me from start to finish.
Casey K.
May 2026
Luxury Vinyl Flooring Installation (Materials Not Provided by Consumer)
Jordan and his team are the most professional and proficient supplier of lvp I've ever dealt with and I have been in the construction business for over 25 years. On projects where I am not involved in customers are looking for their own product. I refuse to recommend anyone except direct flooring!
Julian S.
May 2026
Luxury Vinyl Flooring Installation (Materials Provided by Consumer)
We purchased the LVP flooring from them for the whole house (approx 4,300sf) and they just came out with this high performance 10mm HPC flooring made by Titan. It is awesome and we love it. Great product, awesome store and it was a pleasure to work with Jordan throughout the entire project. I definitely recommend this company!
Seth P.
May 2026
Commercial Wood Flooring Installation or Replacement
Impeccable work!
Lorena S.
May 2026
Luxury Vinyl Flooring Installation (Materials Provided by Consumer)
Jordan and Florina and their team were very helpful when we had to choose the flooring for our new house. The team at Direct Flooring is customer oriented, providing a wide variety of flooring options and huge inventory to choose from! We highly recommend them!
Carlos G.
May 2026
Wood Flooring - Install or Completely Replace
Direct Flooring had the largest selection in town with the best pricing!
Marc A.
May 2026
Luxury Vinyl Flooring Installation (Materials Provided by Consumer)
Direct Flooring was able to quickly assist with our remodel. The team was friendly, knowledgable and acted as true processionals start to finish. We highly recommend!!
Jason S.
May 2026
Luxury Vinyl Flooring Installation (Materials Not Provided by Consumer)
Yes, they did an excellent job!
Amber R.
May 2026
Luxury Vinyl Flooring Installation (Materials Provided by Consumer)
This is by far the best of the best when it comes to any flooring needs! They are fast, professional and it shows they take pride in their work!
Nathan P.
May 2026
Tile: Ceramic and Porcelain - Install
Direct flooring is the go to when it comes to flooring in our area. Jordan Parker is a great business owner and we run all of our projects through him. Direct flooring has all our business forever
Kimberly H.
Feb 2026
Google Review
I had a great experience buying LVP Direct Flooring with Clarissa McNamer’s expert advice. She took her time and was very knowledgeable and professional.
Impeccable customer service!!
Brad A.
Feb 2026
Google Review
Excellent service! 10 stars!!!
Joanne L.
Feb 2026
Google Review
Luke was very helpful. I like the tile when we put it down. Thanks for being here.
William B.
Feb 2026
Google Review
Direct Flooring and Mike, along with the installers were WONDERFUL! We found much better quality flooring at a lower price here vs big box stores . They also took their time with us to make sure we were getting what we truly wanted.
Ginger C.
Feb 2026
Google Review
Very friendly and helpful service
KL K.
Jul 2025
I have used them for about 5-10 different projects over the past few years. They have a good price on materials and I am happy with the quality. Typically we use the commercial grade lvp. I have used it in schools, offices, and other commercial properties. So far everything has held up and looks great. They are my go to source for LVP. I like the new showroom they have a lot of nice displays and helpful staff.
Valentine V.
Jul 2025
Jordan and Direct Flooring team have been nothing but wonderful to work with. Communication was spot on. Professional. Would definetly do business again!
Daniel B.
Nov 2024
Direct flooring was a pleasure to do business with and would recommend to anyone needing flooring needs. Sales and service was a great experience. Installation was on time and efficient.
Avery J.
Nov 2024
They do an outstanding job in all needs for flooring! Give them a shout and you will NOT be disappointed!
Jason A.
Nov 2024
The team at direct flooring are the best! You will be completely satisfied from start to finish.
Whitney E.
Apr 2024
Some miscommunication with dates but that is partially my fault, they made a great effort to still get my install completed in the time frame I requested. The install itself, overall is good, on the refinishing section there is a lot of missed fill work (lots of nails visible), an obvious drop/drip of stain that wasn't smoothed out, and the installers were not very selective with the boards they used and installed so there are a lot of pieces with bug drill holes that could have not been used as I had ordered extra material.
Grace B.
Jan 2024
They were able to get a team out fast and do all the work from opening up the wall to locate and repair the leak that caused the damage to the floor to repairing the drywall after. And of course they fixed the subfloor and the new tile looks amazing!
Bruce L.
Jan 2024
Did good job
Licensing
State Contractor License Requirements
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FAQ
Direct Flooring is currently rated 5.0 overall out of 5.
Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 5:00 PM
Sunday: Closed
Direct Flooring accepts the following forms of payment: CreditCard
Yes, Direct Flooring offers free project estimates.
No, Direct Flooring does not offer eco-friendly accreditations.
Yes, Direct Flooring offers emergency services.
Yes, Direct Flooring offers warranties.