Golden Rule Plumbing, Heating & Cooling logo
Approved
This pro has maintained an average of 4.5+ star throughout their time with Angi.
Approved

Golden Rule Plumbing, Heating & Cooling

Thermostat - Install or Replace, Thermostat Service, Central A/C - Install,
This pro has maintained an average of 4.5+ star throughout their time with Angi.

About us

Golden Rule aims to be the friendly neighborhood choice for heating services in both Des Moines, IA, and Salt Lake City, UT. These regions experience distinct climates throughout the year, with Des Moines facing hot, humid summers and cold winters with significant snowfall. At the same time, Salt Lake City endures dry, hot summers and cold, snowy winters. Keeping your home warm and comfortable throughout winter is a priority for all homeowners to ensure the health and safety of family members and friends. As your leading furnace company, our HVAC technicians can evaluate your home?s heating needs and provide repairs, maintenance, and replacements for all heating systems.

Business highlights

Emergency services offered
27 years of experience

Amenities

Emergency Services

Yes

Accepted Payment Methods

  • CreditCard
Reviews
4.2107 Reviews
Number of StarsImage of DistributionNumber of Ratings
5
69%
4
8%
3
8%
2
3%
1
11%

Filter reviews by service

Showing 1-25 of 107 reviews
John M.
Mar 2026
5.0
Central A/C - Install
they were really good professional knowledgeable and experienced.

Jennifer H.
Dec 2025
5.0
Gas Furnace / Forced Air Heating System - Repair
$72
The technician was respectful and knowledgeable. He took consideration with my property and wore shoe covers.

Alex P.
Dec 2025
4.0
Thermostat - Install or Replace
Job was done well and the employees we're friendly and knowledgeable. Though, the price was certainly high for how small of a project it was.

Shirley D.
Dec 2025
5.0
Electric Furnace or Forced Air Heating System Repair Service
$369
He explained what needed to be done was very patient and easy to talk to

Harwood C.
Nov 2025
5.0
Gas Furnace / Forced Air Heating System - Repair
I appreciated the technician who answered questions and explained what he was doing. He replaced some orginial part and the furnace is working well.

John L.
Nov 2025
5.0
Central A/C - Install
Easy to work with

Anthony A.
Oct 2025
5.0
Gas Heating and Furnace Service
- Great work, very happy with it

Steve W.
Sep 2025
5.0
Gas Heating and Furnace Service
Tate was friendly and professional. He took care to protect my flooring, did a nice job of the installation of a furnace and air conditioner, and left no mess behind. A+

Renee S.
Sep 2025
5.0
Central A/C Service or Repair
$75
He was very quick and thorough. He explained the problem and suggested solutions. He was kind and respectful.

JEREMY B.
Sep 2025
5.0
Gas Furnace / Forced Air Heating System - Repair
$1,500
Yes very good and fast

Susan B.
Sep 2025
5.0
Geothermal Heating or Cooling System Installation
They were outstanding!!!

Joshua M.
Sep 2025
5.0
Central A/C Service or Repair
$3,000
While the price was high, it was somewhat negotiable. They also came back multiple times after the initial troubleshooting since the inital diagnosis was not spot on and they had to come fix other components. Fortunately, they respected their initial estimate. Luckily, in my case, part were free since the system was still under warranty. I didnt even know that. They dealt with the back end manufacture communication.

Phil M.
Aug 2023
1.0
$400
DO NOT USE THIS BUSINESS!! You have been warned. Absolutely insane service pricing and dirty business practices. Two weeks ago I had a minor emergency on a weekend where my bathroom shower faucet would not turn off. I am a very hand guy so I took off the handle and used pliers to try and shut off the water. Obviously the faucet cartridge had failed. We were leaving for vacation early the next morning so I called Golden Rule and scheduled an appointment for the next day - Sunday). My early 20's daughter would be home the next week so i needed it fixed. My brother-in-law came over to meet the plumber the next morning. I got a call from my daughter while we were on the road and the plumber wanted to discuss pricing options to fix the faucet. So he started off with the cost to replace the whole valve $2,300. The plumbing is only 7 years old! Of course, I immediately dismissed that option. He then explained the cost to replace the cartridge (which I said had to be the problem) would be $800!!! I know the price of the cartridge would be about $50 at Lowe's. I asked my brother-in-law to run to Lowe's and get the cartridge. $65 with tax! But the tech charged $130 to wait the 40 minutes it took to get the part. He then installed the cartridge but it leaked. He said the cartridge could be bad. He'd charge another $130 to wait for my brother-in-law to go get another one. Really!!!!! I told him just to leave it as is and my daughter could just shut off the water at night and when she was at work. I came home from vacation and tightened the cartridge and guess what?? No leak!!!! In the end I paid $400 for a $65 cartridge and what should have taken maybe an hour and fifteen minutes (including time to get the part). If considering Golden Rule take a look at all the reviews. This company gives the plumbing trade a bad name. I'll never use them again and sharing my story often.

Steve M.
May 2021
5.0
Yes, I recommend this pro
Service was excellent. Fair pricing, prompt, and reliable.

MICHAEL E.
Jun 2020
2.0
$407
First I want to start by saying our service rep was on-time, polite and professional. Be warned though, if you invite these guys in your home, their bosses clearly have them trying to up-sell everything they do - - new faucets, water filtration, water softening systems, the works. It’s annoying, but the the guy is just doing what he is told and after enough “No’s” they stop. My real issue is the blatant price gouging/border-line con-artistry tactics used ..especially for a company that calls themselves Golden Rule! We had a kitchen faucet that would not shut off all the way and it was also leaking around the handle that turns the faucet on and off. The rep looked at it and says, “If I can replace the internal part it would only be $400. If I can’t, and you need a new faucet, it could be up to $900.“ I commented I didn’t think a new faucet was going to be necessary and the price to replace the internal part sounded steep. He replied, “Yeah, these internal parts are really expensive.” In about 5 minutes he made the repair while I watched. He removed a screw which allowed him to remove the handle. He them unscrewed the decorative housing that covers the part. He unscrewed one more part and lifted out the plastic part in need of replacement. I swear to you, if you can operate a Keurig coffee maker, you could have performed this repair. I wrote him a $407 check and everything is working fine. Here’s where it gets good...when the rep left the room I notice he left the empty parts packaging on the counter. I took at picture of it and while he was gone looked it up online. $32 at Home Depot. $32!!! Remember, that is a retail price. These guys are buying at wholesale which means it is offered even cheaper to them. When the rep came back in I let him know about my discovery. He said their pricing was based not on actual cost, but what it could cost if they had to replace everything. Huh? What? Then he went on to say that their pricing is specifically determined by the following formula. 60% for parts + 30% for labor/overhead + 10% for profit. I said well if 60% of the final price is parts and my part cost you $32, then why wouldn’t my final cost be $55? $55 x 60% = $32. He responded with a blank stare. Now I understand that no company can stay in business making $55 repair calls. But $400 for 5 minutes time and $32 worth of parts! Unethical is the word that comes to mind, but only because I can’t seem to conjure up something worse. If you are curious, what do I think would have been on the high side of fair? $175. $32 for parts. $125 for overhead (labor, travel time, gas, employee costs, other fixed costs). 10% for profit. I hope the Golden Rule does eventually apply to this company. I hope one day they get ripped off as badly as I did. Safe to say - I can only recommend not letting these people in your home, unless maybe you just have money to burn

Martin M.
Mar 2019
4.0
$412
I called on a Friday and they were able to send somebody on Monday morning. I'm not sure if it was because they contacted me through Homeadvisor or because I was hesitant to have them come out without even a ballpark price, but they waived the trip charge. I told them that I had a leaking shower faucet and expected that the cartridge just needed to be replaced. I received a phone call and text 40 minutes before the tech's arrival as promised. Jake showed up on time and offered to wear the booties everybody brings these days, but between the time he spent sitting in his van and then writing up a quote after glancing at the faucet, it was at least half an hour before I even had the quote. My choices were $412 for the cartridge or $700+ to replace at least the valve and maybe more and then repair drywall. I assume the quote was written this way to trigger the upsale, but I will be selling my home soon and the drywall that didn't even need to be removed for this repair is already being replaced as part of a separate repair project. I was surprised that he didn't bring shower cartridges on the van since it seems like a common repair, and I'd specifically told them that's what I needed. He was gone for over an hour to get one from the supply center. Once he returned, he turned off the water, then went back to the van for a bit. Once he started on the faucet, it took maybe half an hour to swap out the cartridge. When he was done, Jake had me sign a few times, then emailed me an invoice with no text describing the service performed, just the total. I told him I needed some explanation of what was done, and he re-sent it with a blurb explaining a Moen cartridge was replaced and has a one year warranty. About an hour after Jake left, I received a follow up phone call to confirm everything was completed to my satisfaction. I have no complaints about the work, everybody was pleasant enough to deal with, and I know they create their quotes straight from a pricebook, but 3 hours and $412 to complete a 30 minute repair that requires a part costing no more than $50 just seems excessive.

Jon R.
Dec 2018
5.0
Yes, I recommend this pro
It went well. They did both furnace and AC maintenance.

William W.
Aug 2018
2.0
Their price was very high for what they did and next time I will hire someone else.

Donna B.
Jan 2018
5.0
Yes, I recommend this pro
$200
repaired plumbing leak and also while here fixed dripping faucet and did furnace check

Jon R.
Oct 2017
5.0
Yes, I recommend this pro
$80
The technician was very helpful. He presented all of the options to address the problem we had. Didn’t push for us doing expensive service work. We ended up doing it ourselves, the way h suggested. Will use them again.
Response from Golden Rule Plumbing, Heating & Cooling
"Thank you so much for your kind review!"

Jean G.
Oct 2017
5.0
Yes, I recommend this pro
$7,000
I was just really good.

Christine T.
Jul 2017
5.0
Yes, I recommend this pro
We have had multiple services completed from this company in the last couple months. Everyone we have spoken to or worked with have been professional and courteous. They have done quality work in a timely manner and left our home clean. We are very happy with their service.

Julie S.
Jul 2017
5.0
Yes, I recommend this pro
Call Golden Rule on a Friday night, and they were able to send someone out first thing Saturday morning. After going over our three options, we decided to replace both the AC and furnace based on the age of the system and the cost for a temporary repair. Monday AM the installer arrived, worked all day, and installed the system.

Steven S.
Jun 2017
5.0
Yes, I recommend this pro
unknown

Gerry K.
May 2017
4.0
Yes, I recommend this pro
$14,000
.
Showing 1-25 of 107

Licensing

Licensed*

Trade License Number

50221-CL

Trade License Expiration

06/30/2026

State Contractor License Requirements

All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our Find Licensing Requirements page.

*Contact business to see additional licenses.

FAQ

Golden Rule Plumbing, Heating & Cooling is currently rated 4.2 overall out of 5.

Monday: 12:00 AM - 11:59 PM Tuesday: 12:00 AM - 11:59 PM Wednesday: 12:00 AM - 11:59 PM Thursday: 12:00 AM - 11:59 PM Friday: 12:00 AM - 11:59 PM Saturday: 12:00 AM - 11:59 PM Sunday: 12:00 AM - 11:59 PM

Golden Rule Plumbing, Heating & Cooling accepts the following forms of payment: CreditCard

No, Golden Rule Plumbing, Heating & Cooling does not offer free project estimates.

No, Golden Rule Plumbing, Heating & Cooling does not offer eco-friendly accreditations.

Yes, Golden Rule Plumbing, Heating & Cooling offers emergency services.

No, Golden Rule Plumbing, Heating & Cooling does not offer warranties.