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36 Years In Business

Company Details

  • Verified Licenses


  • Mon: 8:00 AM - 5:00 PM
  • Tue: 8:00 AM - 5:00 PM
  • Wed: 8:00 AM - 5:00 PM
  • Thu: 8:00 AM - 5:00 PM
  • Fri: 8:00 AM - 5:00 PM
  • Sat: Closed
  • Sun: Closed
View All Details & Credentials


Service Details

  • Residential Work

Areas of Expertise

  • Custom design and quality construction of swimming pools and spas. We listen then build.
  • Eco smart POOLS, our "Gold Design" swimming pool of San Diego is 70% more efficient than conventionally built pools. Saving money, water and our precious natural resources.
  • We use state of the art technology, building a smarter pool for the smarter consumer.
View All Offerings and Cities Served

Cost Information

  • Free Estimates
  • Warranty Offered
  • Save $200

    Save $200 on Upgrading from regular plaster to a beautiful l ...

    Claim This Deal


12 Verified Reviews
  • 5
  • 4
  • 3
  • 2
  • 1

Highly rated for

  • Quality
  • Value
  • Customer Service
Showing 1-10 of 12 results
5.0 Rick S. Chula Vista, CA

After long process, do to Covid-19 pandemic, we are very pleased with the outcome. It is like a work of art! Very excited to have grandchildren break in the pool this summer.

5.0 Janet M. Bonita, CA

Jim is great to work with. He responds quickly and explains all options. I highly recommend him and am extremely happy with my pool.

5.0 Mark E. San Diego, CA

Jim is very helpful and professional. He would be the person I will call on any other issues with my pool.

5.0 Nissa N. San Diego, CA

As an anxious mom, I was very pleased with how Jim was calm and understanding of all my concerns. I recommend his company and it has brought so much fun to our lives.

Response from Company:

Thank you, Nissa, it was my pleasure to build the pool you always wanted. Your backyard transformation from the enclosed patio to an open inviting backyard was very rewarding. You folks, along with your dad, are some of my favorite clients of all time. I hope you enjoy the pool and spa for years to come. Sincerely, Jim

5.0 Jason N. San Diego, CA

Jim and his crew were very professional every step of the way. From design to completion Jim was always very communicative via text, email or phone. He always answered all our questions and worked with us to get it right and within budget. Even now that the project is complete he still answers any questions that come up. I highly recommend.

5.0 Mark S. San Diego, CA

Jim did a great job giving us the pool we have been dreaming of for years. I highly recommend them.

5.0 Adrian C. La Mesa, CA

We researched and contacted about 7 major pool builders in the San Diego area. From among those businesses, Jim was among the most responsive. We were able to schedule our appointment promptly and Jim impressed us with his knowledge about pool building. We wanted a simple rectangular pool to match out midcentury modern house, but our backyard had a large slope. This made it difficult to place the pool in a way where if wouldn't stick above ground at the deep end. Jim from Southland Pools proposed an elegant solution with a raised patio and spa and steps leading down to the pool. In his proposal he also included a retaining wall to match the style of our house. He took care to listen to our vision and worked with us to make adjustments as the construction progressed and we requested changes to the patio layout. Our experience with other builders was that they would not be willing to help us build the patio (only the pool) and none would tell us that our original design didn't work with our landscape. Jim was very polite but also let us know what parts of our vision wouldn't work technically and always offered an alternative solution. In fact, his knowledge of how pools are built was much more useful to us during the planning process than a sales pitch from all the competitors. Jim's offer also was the most competitive, including the patio work and upgrades (i.e., lights, salt, pebble, auto refill). Once our permits were secured (~ 2 months for us in SD County expect costs not included in contract), work progressed rapidly with Jim overseeing each stage in person. Jim's workers and sub-contractors were professional and highly skilled. The quality of work was excellent, and we are very happy with a beautiful new pool matching the mid century modern style of our home.

5.0 Jon G. La Mesa, CA

After meeting with five pool contractors, we chose Southland hands-down. The owner, Jim, truly understood our vision and designed a pool within our budget. No matter which company you decide to handle your project, understand you are at the mercy of their subcontractors. Coming from the landscape industry, I am familiar with how difficult this can become to maintain a completion deadline. Jim provided a relatively seamless transition from one milestone to the next and even finished a week early - this is priceless! He was on-site every single day work was being performed to insure the job was done right the first time with quality being paramount. Honesty, Integrity and Quality - what more could you ask for in a contractor? You get the total package and experience with Southland.

5.0 Dana W. San Diego, CA

Jim installed a pool heater on my in ground pool. The heater is working and so far I see no problem although it has been only a couple of weeks from the install date. I did pay a bit more due to his experience in being a pool contractor and I think he did a good job. He has checked back with me a couple of times to make sure that everything was working correctly. He is a pleasant and professional man.

Response from Company:

Thank you Dana, it was a pleasure working with you. And I am so glad that S.D.G.&E. was able to find and fix (at no charge) your house gas supply problem that I discovered when installing your new pool heater.

4.0 San Diego, CA

Very fast response but late for appt. Seemed knowledgable and professional.


Southland Pools/Spas, Inc.
san diego
La Mesa
Rancho Santa Fe
Some of my favorites....
LED lighting
Custom swimming pool
Swimming pool and spa
Pacific Beach pool
Bonita pool remodel.
Custom spa in Ramona, Ca.
La Jolla tuscan style.

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