What Does Commercial Sign Installation Cost in 2025?
The average cost to install a commercial sign is $464
Overall, the cost of business sign installation ranges from $75 to $1,540, with an average of $464.
Sign size, design complexity, and materials significantly affect pricing.
Proper signage boosts brand visibility and helps attract more customers.
Frequent updates may be necessary, which can impact long-term costs.
Hiring a professional sign installer ensures your sign is securely mounted, aligned, and compliant with local codes.
This article was updated using automation technology and thoroughly reviewed for accuracy by HomeAdvisor Editor Ryan Noonan.
Business owners pay an average of $464 to install a commercial sign, with most prices ranging between $181 and $804, or approximately $10 to $300 per square foot. The size, design, materials, features, and type of the sign all contribute to determining the overall cost of installation. It’s important to include extra room in your budget for future upgrades, as new technology or rebranding can increase the total price. Hiring a professional sign designer and installer ensures a polished, high-impact installation that reflects your brand and highlights your company.
Commercial Sign Cost Factors
Details such as the sign size, design complexity, materials, and lighting can affect your final price. Here’s what each of those factors can do to your bottom line.
Size
The price of a sign increases proportionally to its size. Large signs require more ink, paint, and materials. Additionally, large signs cost more to transport to the site and take longer to install.
Design complexity
The more complex a sign design is, the higher the cost you can expect to pay for it. Intricate designs take longer to create and require the use of more characters and colors.
Material
Some signage styles offer different material options, and prices can vary accordingly. Plastic and aluminum signs, for example, cost less than steel signs. Or signs made with UV ink cost more than those made with solvent ink.
Illumination
Signs with illumination cost more than those without, as they are more expensive to produce and require additional labor.
Installation
Sign installation costs $2,000 to $5,000 for most styles. However, you can pay as little as $100 for non-complicated ones, such as banners or signs with no electrical components. On top of budgeting for a local sign maker and its installation, you may also need to budget for a few additional services, including:
Cost to install electrical wiring: $560 to $2,300
Cost of building permit: $400 to $2,500
Commercial Signs Cost by Type
Business signs cost $50 to $200,000, depending on the type of sign. The least-expensive options range from $10 to $100 per square foot and do not include installation or additional services, such as wiring for electricity. High-end products, including installation, range from approximately $150 to $300 per square foot.
| Type of Sign | Average Cost Range |
|---|---|
| Outdoor LED and digital | $750–$30,000 |
| Neon | $50–$800 |
| Outdoor electronic | $50–$30,000 |
| Vinyl lettering | $10–$100 |
| Channel letter | $4,000–$20,000 |
| Outdoor lighted | $500–$5,000 |
| Pylon and pole | $20,000–$100,000 |
| Fabric | $200–$400 |
| Awning | $500–$5,000 |
| Punched metal | $100–$1,500 |
| Church signs | $5,000–$50,000 |
Outdoor LED and Digital Signs Prices
Outdoor LED and digital signs prices range from $750 to $30,000. You can expect to pay on the lower end for smaller sizes and lower resolution. Signage pros charge additional fees for custom designs and professional installations.
LED signs add color and interest to a building's exterior. You also get the convenience of being able to alter the wording or copy it at any time.
Neon Sign Cost
The average cost of a neon sign is between $50 and $800, assuming you already have the wiring and an outlet ready to plug it in. You'll pay the most for complex designs or those with multiple colors. Neon styles offer a classic or vintage look to a building. They're also among the best choices if you're on a tight budget.
Outdoor Electronic Signs
Outdoor electronic sign prices range from $50 to $30,000. If you’re looking for a small one with a basic logo and minimal or no lighting, you’ll pay as little as $50. Tall options that require a pole or a concrete base can cost up to $30,000.
Vinyl Lettering
Expect to pay between $10 and $100 for a complete vinyl lettering sign setup, depending on the sign's size and complexity. Since they are easy to order online, installation is often not included in the price.
Channel Letter Signs
Channel letter signs cost between $4,000 and $20,000, depending on the size and lighting options. Reverse channel letters can cost up to 30% more than standard channel letters. These prices include professional installation, which is required due to the heavy and complex nature of this type of signage.
Channel letters add depth to your sign with three-dimensional words that protrude from the wall. They cost more than most non-electric options because they are more complex to build and require more materials.
Outdoor Lighted Sign
Outdoor lighted sign prices range from $500 to $5,000. The least expensive styles are small and often feature backlighting in a single color. Adding simple lighting to a sign gives it a modern appearance without being too flashy. If you want to advertise to customers at night but can't afford LED, outdoor lighted signs offer a more budget-friendly option.
Pylon and Pole Sign
Pylon and pole signs cost between $20,000 and $100,000 for most sizes. The higher end of the range includes signs with LED lighting. This signage style is perfect when you need to grab attention from a distance. A tall and stylish billboard that people can see from a long distance can cost as much as $200,000.
Fabric Signs
Fabric signs cost between $200 and $400 and are often made of vinyl or nylon. These signs can be freestanding or in the form of a banner hanging flat outside of a building. They're a popular option because of their versatile design options.
Awning Signs
The average cost of awning signs ranges from $500 to $5,000, covering both the material cost for the awning and the installation. Awning signs consist of custom graphics printed on large sheets of canvas or other material stretched on a frame located above a store’s doorway, window, or patio. They’re popular among cafes, boutique stores, and restaurants.
In addition to helping you advertise or market your business, awnings can also help protect customers and parts of your establishment from weather elements. They can provide shade when it’s sunny, and they’ll defend doorways and windows from the water that runs off the roof during rain.
Punched Metal Signs
Punched metal signs cost between $100 and $1,500. In addition to their affordability, they are available in a variety of styles and designs. These signs are also weather-resistant and thus durable.
Church Signs
Church signage pricing ranges from $5,000 to $50,000. Like business signs, there are several options to choose from. Marquees with static letters and simple backlighting are the least expensive, while options with digital or LED lighting are more expensive.
At the lower end of the range, you’ll get a freestanding sign with adjustable letters and basic backlighting. If you want a digital one, budget for up to $20,000 or higher.
Commercial Sign Cost by Style
You can purchase other types of signs for between $20 and $20,000. The most expensive of these are monuments, which can cost up to $20,000. Printed banners are the most cost-effective option, costing $450 or less.
| Type of Sign | Average Cost Range |
|---|---|
| Monument | $5,000–$20,000 |
| Interpretive | $1,000–$5,000 |
| Hand-painted | $200–$2,000 |
| Banner | $40–$450 |
Monument Sign Cost
Monument signs cost between $5,000 and $20,000. This style often features a rock surround to blend in with the natural landscape. If you want one that’s unusually tall or broad, budget for the higher cost estimate of $20,000.
Interpretive Sign Cost
Interpretive signs range from $1,000 to $5,000, depending on the base. Options with a simple post mount run the least, while styles with a small enclosure for weather protection are the most expensive.
Hand-Painted Signs Pricing
Hand-painted signs cost between $200 and $2,000. For most options, you will need to install them indoors or in an area with limited rain or snow.
Banner Prices
Banner prices range from $40 to $450. The most common material is vinyl. This style often requires hanging, so you’ll want to ensure you have a suitable place to hang the rope.
DIY Signage Installation vs. Hiring a Pro
Most permanent signs require professional installation. This is particularly true for larger sign types or signs being installed in hard-to-reach spaces.
In addition to ensuring the sign is securely fixed to prevent future accidents, a custom sign-making professional can help you choose the most suitable position for your sign, allowing more people to see it.
If you’re ready to hang your new sign, connect with a local signage professional who can install it safely and in accordance with local codes.
How HomeAdvisor Gets Its Cost Data
No place is more important than your home, which is why HomeAdvisor connects homeowners with local pros to transform their houses into homes they love. To help homeowners prepare for their next project, HomeAdvisor provides readers with accurate cost data and follows strict editorial guidelines. After a project is complete, we survey real customers about the costs to develop the pricing data you see, so you can make the best decisions for you and your home. We pair this data with research from reputable sources, including the U.S. Bureau of Labor Statistics, academic journals, market studies, and interviews with industry experts—all to ensure our prices reflect real-world projects.
Frequently Asked Questions
To create a business sign, start by sketching the message and look you want customers to see, then move into a design program—anything from free online templates to pro‑grade software. Maintain consistency in colors, fonts, and logos to align with your branding. If digital tools aren’t your thing, hire a local sign designer who can prep a file that meets print‑shop specs and local codes. A clear concept and the correct file format ensure smooth production, helping your sign stand out.
Most cities limit the size, height, lighting, and placement of commercial signs. Before you lock in a design, call the zoning department or review its online guidelines to see what’s allowed. Obtaining the green light from your local authority can help save time, reduce redesign fees, and eliminate permit hassles later on.
Digital signs and marquees are not always permitted under all zoning rules. Many towns limit or ban digital signs and flashing marquees. Check your local code—or call the planning office—to learn whether electronic displays are classified differently from static signs. If they’re allowed, the office will outline brightness caps, animation rules, and setback requirements so you can order a unit that passes inspection the first time.
Sun, wind, and rain can quickly dull a sign, so start with outdoor-rated vinyl, powder-coated metal, or impact-resistant plastics. Add a UV-blocking laminate or clear coat and seal the edges to prevent water from entering electrical components. A gentle wash and quick inspection every few months allow you to catch peeling paint or burned-out bulbs before they become more significant issues.
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