Elevate your home with Home Genius Exteriors, setting the standard in Michigan by offering full-service solutions for roofing, siding, windows, doors, gutters and insulation. We support our veterans and communities by supporting local and national charitable organizations through our Home Genius Cares initiative. With an Owens Corning® Platinum Preferred designation, we also offer flexible payment options, industry leading warranties and a wide range of premium products tailored for your home. It’s time for a different experience, entrust your next home project to a genius and schedule your free inspection today!
Elevate your home with Home Genius Exteriors, setting the standard in Michigan by offering full-service solutions for roofing, siding, windows, doors, gutters and insulation. We support our veterans and communities by supporting local and national charitable organizations through our Home Genius Cares initiative. With an Owens Corning® Platinum Preferred designation, we also offer flexible payment options, industry leading warranties and a wide range of premium products tailored for your home. It’s time for a different experience, entrust your next home project to a genius and schedule your free inspection today!
We are in the business to provide you with real world, common sense solutions and answers to your home improvement problems. With 36 years in business, you can be confident with the recommendation of the product and system installation we have chosen for the safety and security of your home. We have done the homework for you.
"No pro contacted me ."
Wendy S on July 2024
We are in the business to provide you with real world, common sense solutions and answers to your home improvement problems. With 36 years in business, you can be confident with the recommendation of the product and system installation we have chosen for the safety and security of your home. We have done the homework for you.
"No pro contacted me ."
Wendy S on July 2024
BBB Accredited Business, Google Guaranteed Contractor, $0 Down Financing Available! "Homeowner Protection Program" in place to protect Michigan Homeowners hard earned money by not requiring deposits until we show up for the job. Local Michigan Company for all of your roofing and flooring needs.
"The work was fantastic! They were diligent, professional and more importantly, on time. For a small additional cost, i had new gutters also added with the roofing work. I would HIGHLY recommend this company again (and have continued to do so)."
Albert H on June 2025
BBB Accredited Business, Google Guaranteed Contractor, $0 Down Financing Available! "Homeowner Protection Program" in place to protect Michigan Homeowners hard earned money by not requiring deposits until we show up for the job. Local Michigan Company for all of your roofing and flooring needs.
"The work was fantastic! They were diligent, professional and more importantly, on time. For a small additional cost, i had new gutters also added with the roofing work. I would HIGHLY recommend this company again (and have continued to do so)."
Albert H on June 2025
Rapid Roofing is proud to serve Southeast Michigan and has been Restoring Peace-of-Mind for over 25 years. Call us today at (734) 895-9553 or visit us on the web at www.rapidroofing.com to schedule your consultation today! We've pioneered a set of standards called the Successful Project Assurance Guide for homeowners. The guide gives homeowners like you a fighting chance for a successful project though a set of high standards by which to measure contractors of any type. This will allow you to judge beforehand whether or not a contractor is likely to do your job right the first time.
"Extremely knowledgeable, very friendly service. We told them we had a leak. They came out, inspected and gave us a reasonable quote. Since it was going to rain before they could get to the job they came out and patched all the holes they could and covered areas that needed covering. On the day of work they diligently covered everything with tarp around the outside and put protective boards up around the windows. Am I able to complete my small Royal oak bungalow in 3 and 1/2 hours?."
Teddy S on March 2025
Rapid Roofing is proud to serve Southeast Michigan and has been Restoring Peace-of-Mind for over 25 years. Call us today at (734) 895-9553 or visit us on the web at www.rapidroofing.com to schedule your consultation today! We've pioneered a set of standards called the Successful Project Assurance Guide for homeowners. The guide gives homeowners like you a fighting chance for a successful project though a set of high standards by which to measure contractors of any type. This will allow you to judge beforehand whether or not a contractor is likely to do your job right the first time.
"Extremely knowledgeable, very friendly service. We told them we had a leak. They came out, inspected and gave us a reasonable quote. Since it was going to rain before they could get to the job they came out and patched all the holes they could and covered areas that needed covering. On the day of work they diligently covered everything with tarp around the outside and put protective boards up around the windows. Am I able to complete my small Royal oak bungalow in 3 and 1/2 hours?."
Teddy S on March 2025
Every roof is unique. When it's time to replace or repair yours, you need a roofing company with knowledgeable professionals, quality materials, and people you can trust - You need the experts at GoTo Roofing! We are the "go to" choice for all your roofing, window, and siding needs. Contact us today for a FREE estimate.
"I had GoTo Roofing save an old barn. They replaced rotting roof-beams, replaced all of the decking, shingled the entire roof and added gutters. The crew was very polite and worked very hard, putting in long hours to get the job done quickly. The work was done well as was the clean up. The owner, Scott Guthrie walked me through the job and displayed great knowledge. It was a great experience, and I would heartily recommend them for your next job."
Erik H on June 2025
Every roof is unique. When it's time to replace or repair yours, you need a roofing company with knowledgeable professionals, quality materials, and people you can trust - You need the experts at GoTo Roofing! We are the "go to" choice for all your roofing, window, and siding needs. Contact us today for a FREE estimate.
"I had GoTo Roofing save an old barn. They replaced rotting roof-beams, replaced all of the decking, shingled the entire roof and added gutters. The crew was very polite and worked very hard, putting in long hours to get the job done quickly. The work was done well as was the clean up. The owner, Scott Guthrie walked me through the job and displayed great knowledge. It was a great experience, and I would heartily recommend them for your next job."
Erik H on June 2025
Established in 1980, Apex is a family owned business.I have had over 13 family members working with me over the years.Each job is intensely supervised by myself and 2 well trained foreman.Also complimenting the crew are my 2 sons and several other well supervised team members.There are some distinct advantages to hiring Apex Roofing, Inc. for your roofing needs.We have just 1 well supervised crew and do not hire sub-contractors for our roofing work.That means your roof is installed with great attention to detail with no pressure to cut corners,as are many sub-contracted jobs.Many people believe that a crew that performs the same work on a daily basis does a higher quality and more accurate job than a crew that takes on many different projects, yet masters none of them. Apex Roofing, Inc. has specialized in residential roofs since the early 1980’s. Over 35years of honing our installation procedures, so that our customers can have confidence that an Apex installed roof will help protect one of their largest investments. Pat Davidson
"We used Apex years ago at our old house, and they did a great job. Pat, then-owner, was very nice, pleasant, and fair in pricing. His workers did a wonderful job. Fast forward to the present and our current home: started off with a leaky pipe fitting. I called Apex, despite Google listing the business as "permanently closed" - I assure you, it is not! Please ignore that and give them a call for any roofing needs. This time, I worked with Jared, Pat's son. He was equally as, if not more, pleasant, fair, and super easy to work with. He responded in a very timely manner, set very realistic expectations for getting work done, and worked closely with us to make sure our heated driveway didn't get damaged from all the work. We never felt like he was price-gouging or trying to take advantage of us at all. Work was completed in a very timely and professional manner, and all the workers were very pleasant and professional. I would not hesitate to call Apex again for any issues with our roof, as I found them incredibly competitive and I love supporting local businesses. If you're in need of a roof repair or replacement, seriously consider giving Apex Roofing, Inc a call!"
Ya-ting L on June 2025
Established in 1980, Apex is a family owned business.I have had over 13 family members working with me over the years.Each job is intensely supervised by myself and 2 well trained foreman.Also complimenting the crew are my 2 sons and several other well supervised team members.There are some distinct advantages to hiring Apex Roofing, Inc. for your roofing needs.We have just 1 well supervised crew and do not hire sub-contractors for our roofing work.That means your roof is installed with great attention to detail with no pressure to cut corners,as are many sub-contracted jobs.Many people believe that a crew that performs the same work on a daily basis does a higher quality and more accurate job than a crew that takes on many different projects, yet masters none of them. Apex Roofing, Inc. has specialized in residential roofs since the early 1980’s. Over 35years of honing our installation procedures, so that our customers can have confidence that an Apex installed roof will help protect one of their largest investments. Pat Davidson
"We used Apex years ago at our old house, and they did a great job. Pat, then-owner, was very nice, pleasant, and fair in pricing. His workers did a wonderful job. Fast forward to the present and our current home: started off with a leaky pipe fitting. I called Apex, despite Google listing the business as "permanently closed" - I assure you, it is not! Please ignore that and give them a call for any roofing needs. This time, I worked with Jared, Pat's son. He was equally as, if not more, pleasant, fair, and super easy to work with. He responded in a very timely manner, set very realistic expectations for getting work done, and worked closely with us to make sure our heated driveway didn't get damaged from all the work. We never felt like he was price-gouging or trying to take advantage of us at all. Work was completed in a very timely and professional manner, and all the workers were very pleasant and professional. I would not hesitate to call Apex again for any issues with our roof, as I found them incredibly competitive and I love supporting local businesses. If you're in need of a roof repair or replacement, seriously consider giving Apex Roofing, Inc a call!"
Ya-ting L on June 2025
AZA Management is a full-service maintenance and renovation company dedicated to serving the Metro Detroit Community. Our expertise spans residential and commercial property maintenance, handling everything from routine lawn care to extensive property renovations. With a team of licensed and insured professionals, we are committed to delivering high-quality work with integrity and professionalism.
"Very good work"
john w on June 2025
AZA Management is a full-service maintenance and renovation company dedicated to serving the Metro Detroit Community. Our expertise spans residential and commercial property maintenance, handling everything from routine lawn care to extensive property renovations. With a team of licensed and insured professionals, we are committed to delivering high-quality work with integrity and professionalism.
"Very good work"
john w on June 2025
At Cutting Edge Restorations, we pride our company on reliability, great communication, integrity and quality work. We strongly believe in giving our absolute best in all the work we perform. We are experts and will always keep you educated about the work process. ***WE CURRENTLY ARE NOT DOING ANY TYPE OF ESTIMATE ON REPAIR WORK UNLESS WE INSTALLED IT *** We look forward to earning your business.
"Michael (owner) sent his finisher (Yuri) to remove my wallpaper, prep and paint my walls. Repair some storm damage as well. Very punctual and precessional. Communication was great! Prices were very reasonable. Definitely recommend!"
Crystal W on March 2024
At Cutting Edge Restorations, we pride our company on reliability, great communication, integrity and quality work. We strongly believe in giving our absolute best in all the work we perform. We are experts and will always keep you educated about the work process. ***WE CURRENTLY ARE NOT DOING ANY TYPE OF ESTIMATE ON REPAIR WORK UNLESS WE INSTALLED IT *** We look forward to earning your business.
"Michael (owner) sent his finisher (Yuri) to remove my wallpaper, prep and paint my walls. Repair some storm damage as well. Very punctual and precessional. Communication was great! Prices were very reasonable. Definitely recommend!"
Crystal W on March 2024
With Mr. Roof of South East Michigan, you get more than great value, you get an entire team of residential and commercial exterior problem solvers. Plus, you get a lifetime warranty, 24-hour turnaround on most jobs, and amazing customer service professionals who are here to make sure you’re happy every step of the way.
"I paid Mr Roof more than $30K for a new roof and the very first winter I had a leak, a big leak, gallons of water. I called them, they said too bad because our warranty doesn't cover ice dams. The second winter it leaked again, same place, called them to get a quote for fixing the bad area. They said send pictures, so I sent pictures. Never heard back from them. The prior roof was there for more than 25 years and never leaked once where it is leaking now. If you want a company that stands behind their work, Mr Roof is not what your looking for!"
Mike O on March 2025
With Mr. Roof of South East Michigan, you get more than great value, you get an entire team of residential and commercial exterior problem solvers. Plus, you get a lifetime warranty, 24-hour turnaround on most jobs, and amazing customer service professionals who are here to make sure you’re happy every step of the way.
"I paid Mr Roof more than $30K for a new roof and the very first winter I had a leak, a big leak, gallons of water. I called them, they said too bad because our warranty doesn't cover ice dams. The second winter it leaked again, same place, called them to get a quote for fixing the bad area. They said send pictures, so I sent pictures. Never heard back from them. The prior roof was there for more than 25 years and never leaked once where it is leaking now. If you want a company that stands behind their work, Mr Roof is not what your looking for!"
Mike O on March 2025
Since 2006, our Michigan home improvement company has been dedicated to remodeling homes across the state. Specializing in siding, roofing, insulation, windows, and gutters, we pride ourselves on quality craftsmanship and excellent customer service. From small jobs to complete renovations, our experienced team is committed to exceeding your expectations. We strive to make your home improvement experience seamless and satisfying, leaving you with a property you’ll be proud to call home.
"I thought that Darious and his team of vinyl siding installers were great! They went above and beyond. The communication was excellent. Every day they cleaned up after they were done. Excellent job! The gutter team was fast. Gutters look great. Left a few too many nails around. Overall, excellent work."
John S on July 2024
Since 2006, our Michigan home improvement company has been dedicated to remodeling homes across the state. Specializing in siding, roofing, insulation, windows, and gutters, we pride ourselves on quality craftsmanship and excellent customer service. From small jobs to complete renovations, our experienced team is committed to exceeding your expectations. We strive to make your home improvement experience seamless and satisfying, leaving you with a property you’ll be proud to call home.
"I thought that Darious and his team of vinyl siding installers were great! They went above and beyond. The communication was excellent. Every day they cleaned up after they were done. Excellent job! The gutter team was fast. Gutters look great. Left a few too many nails around. Overall, excellent work."
John S on July 2024
A typical heat cable uses 5 watts per foot, regardless of the outside temperature. So, if your cable is 100 feet long, it uses 500 watts per hour. Expect to pay an additional $40 to $200 or more per month on your electricity bill. Be sure to turn manual cables off in the summer when you don't need them.
To install heat tape on your roof, place it along the lower edge in a precise zig-zag pattern to maximize coverage and heat distribution. Professional installers secure the tape with specialized clips that attach firmly to your shingles. This method ensures even heat distribution to effectively melt ice and snow while maintaining your roof's integrity during severe winter conditions.
Choosing between heated gutters and roof heating cables usually comes down to budget, appearance, and performance. Heated gutters cost less to install and blend seamlessly with your home’s exterior, making them a discreet, lower-cost option for preventing ice dams. Roof heating cables deliver more customizable and powerful heat along roof edges to handle heavy snow and ice, but they require more material and labor, increasing your upfront investment. Evaluate your roof design, winter weather demands, and energy budget to select the system that works best for your property.
Roof heating cables prevent ice dams by melting snow and stopping ice buildup at the roof edge. Ice damming occurs when melting snow refreezes on a cold roof—often right above the gutter line—and blocks water from draining, which can force moisture under shingles into your home. Heating cables maintain a warm channel that clears ice dams as soon as they form and protects your roof from water damage and structural issues.
Roof heating cables last between two and ten years before replacement is needed, wearing out faster than your roof itself. Their lifespan depends on climate severity, cable type, and exposure to physical damage. Consistent inspections and preventative maintenance—such as clearing debris, tightening clips, and checking electrical connections—can extend their service life and ensure reliable snow and ice protection each winter.
To safely remove snow from your roof, start with a specially designed roof rake, standing firmly on the ground and pulling snow downhill rather than climbing onto the roof. You can also apply calcium chloride ice melt to break up stubborn ice or gently use a secured rope from a safe vantage point.
Keep in mind that large snow slabs can weigh hundreds of pounds and pose a serious fall risk. If conditions are hazardous or you lack the right equipment, hire a professional to protect your safety and your roof’s integrity.